Why am I not seeing my search ads in Google?
The great thing about Google Ads is the ability to quickly get your products seen on the first page of Google. A Google Ads account can be set up in one day and your product ads can be showing on the top of the front page in search the next day, or even that afternoon.
So why can’t I see my ads when I do a Google search?
Ad Delivery
This is probably the most common reason clients are not seeing their ads on every search, especially if your campaigns have only been running for a couple of months. Google offers different Ad Delivery Options so you don’t use up all your budget in the first couple hours of the day. Your Google Ads manager uses metrics like search impression share to focus the keywords within your account but if your budget is very limited, your account is new or you are in a very competitive market, this can be a factor in when your ads will show.
For each ad campaign, you choose one of these delivery options for the ads in that campaign:
- Standard delivery (the default option) tries to show your ads throughout the entire day to make sure that you don't spend your whole budget in the morning and cause your ads to stop showing for the rest of the day.
- Accelerated delivery tries to show your ads more quickly until your budget is reached. With this option, your ads can stop showing early in the day if your budget is spent.
Keywords
Make sure to discuss with your Google account manager which terms you are using to search for your product. Your 3plains account manager is always testing different keywords to find out which terms get you the most & best conversions. It’s possible the terms you are searching are too broad, or other terms are receiving more focus in your account to find the best converting terms for your business. For example, if you have a physical therapy office and you search "physical therapist" it’s possible that your account manager is targeting more focused terms like "physical therapist near me" or "physical therapy clinic".
Budget
In an ideal world, businesses would have an unlimited marketing budget. Unfortunately, this is not normally the case. Our account managers are amazing at using your budget to optimize your Google Ads campaigns and produce conversions.
Say you have a $500 per month budget for your campaigns, about $17 per day. Depending on your business, your cost per click may vary from $1 to $5, which can quickly deplete your daily budget.
Our goal at 3plains is to find ways to use your budget to get your ads the best possible clicks. This could mean shutting down ads at specific periods of the day, on specific devices, or in geographic locations.
We realize that it can be frustrating when you sign up for a new Google Ads account and you are not always seeing your ads in search. If your account is new, give your account manager a couple of months to optimize your campaigns. If you are still not seeing your ads, schedule a time to talk with your 3plains account manager to discuss ways to increase your ad exposure or make sure your goals are aligned.
Keep in mind, as a 3plains Google Ads client, you will receive monthly reports detailing how often your ads are showing, clicks and conversions. This data is coming directly from Google and we would be happy to schedule a time to go over your reporting.
If you have questions about our 3plains PPC services, click here or contact us for questions on a quote on a Google PPC Campaign for your company.
Posted in: Marketing