Marketing

Email Marketing has grown to become one of the most effective tools in all businesses no matter the size. Marketing through email allows businesses to not only connect with their customers and prospects in a very cost effective and efficient way but to promote their business' services and products as well.

How to have a successful trade show weekend; from sales, to lead tracking, to your booth.

Email Marketing has grown to become one of the most effective tools in all businesses no matter the size. Marketing through email allows businesses to not only connect with their customers and prospects in a very cost effective and efficient way but to promote their business’s services and products as well. 

Do Google Ads or PPC Work For Hunting & Fishing Lodges? Absolutely! Google Ads, formally known as Google AdWords, is ideal for seasonal businesses like hunting and fishing lodges.

A client called 3plains looking for brand overhaul along with a logo re-design, trade show booth design, marketing brochures and business cards. Let's take a look at the re-brand.

When you have a marketing company such as 3plains set up and manage your Google Ads account, people often wonder how the payment and billing process will work. Google Ads has two forms of payment methods that can be set up: monthly invoicing and automatic payments. For 3plains managed accounts, we recommend using the automated payment method. All 3plains accounts are set up with this payment method.

Ep. 61 - Video, Photography, & the Web with Ben Holbrook - On this episode of The Filming with Josh Podcast, host Joshua Milligan welcomes Ben Holbrook of 3plains Outdoor Marketing. As a Google Ads certified PPC expert, Ben has a background as a hunting consultant as well as in outdoor marketing, website design, and search engine optimization. Today, Ben works with 3plains as a marketing partner who works primarily with hunting outfits and fishing guides to help them design & manage websites as well as run Google ad campaigns along with numerous other marketing tactics.

Almost everyone has a mobile phone and keeps it within arm’s reach throughout the day. 90% of all texts are also read within the first 5 minutes, making text marketing a powerful tool to reach your audience. SMS marketing is also permission-based. You’re only communicating to a highly targeted group of people who really care about your business and what it has to say.

Why Are Reviews Important for Small Businesses - On the surface the answer is pretty obvious. Reviews give prospects a view of whether or not your business does a good job. 3rd party reviews like Google or Facebook are impartial and add additional weight, as the business owner has no control over what reviews are displayed.

Reviews increase search rankings directly and indirectly.

Reviews build authority for your business and website, helping to increase your rankings in search.

Reviews can also increase click through, website traffic, and other ranking factors that can improve search rankings, and more importantly, conversions.

This entry begins with sharing the pain felt by so many small business owners who decide to assume the risk that comes with entrusting a friend, peer, client, colleague, or "friend of a friend's kid who went to college for web design" to manage the overall digital strategy for marketing their business on the internet.

Email marketing is one of the most effective sales and communication tools for small businesses. From hunting and fishing lodges to dog breeders, sending an e-newsletter is a cost-effective way to communicate with current customers and qualified prospects.

I have written in the past on postal mail domain name scams and postal mail website backup scams. We get clients asking us if these scam letters are legitimate at least a handful of times a month. My answer is usually the same to customers. What is the name of the company that sent the letter?

We’ve all witnessed it on social media. Typically observed in the middle of the year once Spring hunting and trade show seasons have come to an end, and outfitters have had time to begin filling out their schedules for the upcoming Fall & Winter hunting seasons. If you're still unclear with where we are going with this, please reference the screen shot image that is featured with this introduction.

3plains is honored to announce a partnership with ORVIS® Endorsed Lodges, and will honor a 20% discount on all custom website design and marketing packages.

The great thing about Google Ads is the ability to quickly get your products seen on the first page of Google. A Google Ads account can be set up in one day and your product ads can be showing on the top of the front page in search the next day, or even that afternoon.

Our usual phone call with a new/current client is a comment about how is my competition achieving rankings and how can I achieve the same thing?

The fact is, Google has switched to a mobile-first index, because Google users are using Mobile phones more than their desktop computers. It's just that simple. Look at your friends, family and colleagues. How are they viewing websites, shopping online and what devices are they using?

This is by far the most common question and/or statement we get both from current customers and potential customers. Clients as me all the time why isn't my website showing up in Google on the first page anymore? It's at this point I have to ask a series of questions and even ask what exact terms they are even searching or that they feel they need to rank for.

According to official Google statements, more than 50 percent of search queries globally now come from mobile devices and could possibly be up to 60 percent. This begs the question, if your website isn't mobile, why haven't you converted it to mobile / reponsive yet?

Designing for the web is a rollercoaster ride of fads and technology. Every time someone comes up with some new trick with HTML5, or CSS3, or even a javascript library everyone wants to jump on the bandwagon to “keep up with everyone else”. Here’s the problem with that. The latest fads don’t work for everyone. New languages and new technology aren’t always better. The old adage “if it ain’t broke don’t fix it” rings truer than ever these days.

Has your SEMRush, SEOMoz, Google Analytics Account, or other Tracking Software been bouncing around here in the last several weeks? Well, there is possibly a reason for that - Google Penguin 4.0.

We usually have multiple projects going at once and I'm one of the multiple 3plains employees who are working on any given project at one time. Typically I'm involved with the setup, the launch and the search engine marketing side of projects. For this project, my employee had noted in the initial project ticket that when this new client had signed on, that his rankings were not what they used to be - in fact "terrible" was the word used multiple times.

We did hear from several of our customers asking about what is all entailed with moving their website over to a mobile friendly design and what makes a website "mobile friendly". So let's take a look at one of our fishing website design customers Aabsolute Charters who moved their website over to a mobile friendly design last week.

In 2011, we began a SEO campaign for a customer. When we first started working with the customer a few years back, they were under the assumption being #1 in the search engines is the end-all-be-all.

Pre 2013 you could just hire offshore content writers to post low quality content for your website and just leave your website as is. In 2014, it's a new ball game with Google Panda 4.0. Our customers that have worked with us on their content stategy are seeing hunting bookings and website traffic higher than they have ever in this down economy.

Is the economy affecting my hunting bookings? Are my marketing efforts failing or is my product just out of date? It’s almost September and we have heard a variety of things in talking to our clients - some good, some bad. So I wanted to give you a few metrics and opinions to ponder and compare year over year so you can draw some conclusions to why your bookings may be up or may be down.

Finally here and hot off the press. The promotional video that was shot out at Buffalo Butte Ranch in South Dakota is ready for viewing!

We recently had a Arkansas waterfowl hunting outfitter call us looking for a new website. He let us know that he had his website since 1996 and he had received a lot of business from his website - up until summer of 2012. After summer 2012, he said the calls just stopped coming in. Not only that, he was not even ranking in the first 500 SERP's in Google. Wow, not good; but not the first time we have seen this.

A lot of our 3plains customers don't have time to update their website on a consistent basis or simply run out of time since they are harvesting crops, guiding in the field, traveling, etc. There is a way to write blog posts, pages and articles while on the go.

Make your outfitting business a success in 2013 with tips from the 3plains team. Read what the 3plains professionals have to say...

Facebook is great for connecting with friends and family, however it is not necessarily a good tool for marketing your business.

comScore, Inc. has released it's April 2012 search engine results. What does this mean for us in the hunting industry and our outfitter websites? The dominance of being on the first page in Google.

We get asked a lot if we "just build outdoor websites", so we thought it would be nice to show a highlighted project from a landscaping company in Minneapolis Minnesota.

We get asked a lot if we "just build outdoor websites", so we thought it would be nice to show a highlighted project from a landscaping company in Minneapolis Minnesota.

We get asked a lot if we "just build outdoor websites", so we thought it would be nice to show a highlighted project from a landscaping company in Minneapolis Minnesota.

It's always fun to see one of our clients take advantage of our 3plains print design. Our website customers get the advantage of our 3plains print design at our members only pricing.

Trade show season is right around the corner, so we decided to show a example of a booth we designed this summer for a South Dakota pheasant hunting client.