Ben Holbrook

April 15, 2024 by Ben Holbrook

Email Marketing has grown to become one of the most effective tools in all businesses no matter the size. Marketing through email allows businesses to not only connect with their customers and prospects in a very cost effective and efficient way but to promote their business' services and products as well.

March 24, 2023 by Ben Holbrook

Do Google Ads or PPC Work For Hunting & Fishing Lodges? Absolutely! Google Ads, formally known as Google AdWords, is ideal for seasonal businesses like hunting and fishing lodges.

March 20, 2023 by Ben Holbrook

Is attending a sports show a good investment for hunting or fishing lodges & outfitters?

As with many things, it depends. But for most lodges and outfitters, there are more productive ways to invest your marketing dollars.

Attending an outdoor convention like Dallas Safari Club or SCI requires a sizable investment, which normally makes it difficult to get a return on your investment. You need to purchase booth space, booth materials and furniture, pay for travel, meals and lodging, etc. Not to mention the time you and your staff spend sitting in a booth for 3 or 4 days.

At 3plains, we specialize in digital marketing strategies that require less investment of your time and marketing dollars, with higher returns. A digital marketing campaign also offers you the ability to track results in a way that shows exactly how much it is benefitting your business, whereas results from expos and conventions tend to be hard to quantify.

October 18, 2022 by Ben Holbrook

When you have a marketing company such as 3plains set up and manage your Google Ads account, people often wonder how the payment and billing process will work. Google Ads has two forms of payment methods that can be set up: monthly invoicing and automatic payments. For 3plains managed accounts, we recommend using the automated payment method. All 3plains accounts are set up with this payment method.

September 10, 2021 by Ben Holbrook

Almost everyone has a mobile phone and keeps it within arm’s reach throughout the day. 90% of all texts are also read within the first 5 minutes, making text marketing a powerful tool to reach your audience. SMS marketing is also permission-based. You’re only communicating to a highly targeted group of people who really care about your business and what it has to say.

December 11, 2020 by Ben Holbrook

As a 3plains client, we feel it’s important to do our best to keep you informed about issues that can arise with your website, marketing or email. Our website platform is very secure, but as with any website platform, there are times when spam does get through.

September 24, 2020 by Ben Holbrook

Why Are Reviews Important for Small Businesses - On the surface the answer is pretty obvious. Reviews give prospects a view of whether or not your business does a good job. 3rd party reviews like Google or Facebook are impartial and add additional weight, as the business owner has no control over what reviews are displayed.

Reviews increase search rankings directly and indirectly.

Reviews build authority for your business and website, helping to increase your rankings in search.

Reviews can also increase click through, website traffic, and other ranking factors that can improve search rankings, and more importantly, conversions.

June 15, 2020 by Ben Holbrook

Email marketing is one of the most effective sales and communication tools for small businesses. From hunting and fishing lodges to dog breeders, sending an e-newsletter is a cost-effective way to communicate with current customers and qualified prospects.

May 03, 2019 by Ben Holbrook

3plains is honored to announce a partnership with ORVIS® Endorsed Lodges, and will honor a 20% discount on all custom website design and marketing packages.

April 29, 2019 by Ben Holbrook

This may seem obvious but if you search for your ads, STOP DOING IT & do not click on them. You are depleting your ad budget and hurting your quality score, which will increase your cost per click. When you click on your own ad, without spending a significant amount of time on your website or close the window, it hurts the quality score of your Google Ads account and the Ad Rank for your ads.

April 24, 2019 by Ben Holbrook

The great thing about Google Ads is the ability to quickly get your products seen on the first page of Google. A Google Ads account can be set up in one day and your product ads can be showing on the top of the front page in search the next day, or even that afternoon.